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New Holland Brewing Co. and Carhartt Team Up For New Brew

Courtesy New Holland Brewing Co.

New Holland Brewing Co. has teamed up with Michigan-based company Carhartt to produce a new brew commemorating the work wear company’s 125th anniversary.

The Carhartt Woodsmen is a barrel aged, session-strength pale ale brewed with Michigan-grown Cascade hops.

Tony Ambroza, senior vice president of marketing at Carhartt says, “A flavorful Carhartt ale from an authentic partner like New Holland is the perfect way to honor our consumers and the hard work they do each day.”

Fun fact:  The new brew’s name was partially inspired by The Tin Woodsman from The Wizard of Oz, which was penned in Holland, Michigan by L. Frank Baum in 1899 when Carhartt was already ten years old.

The Carhartt Woodsman – Barrel-Aged Pale Ale will release in multiple states, including anywhere New Holland is currently sold, in the fall of 2014.

Cheers!

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